A Competent Last Mile Delivery Service Will Strengthen Your Brand
some issues to consider when creating some of the issues to consider when drafting your “last mile” strategy:
Road infrastructure and territory Learn to have a good knowledge of the road conditions and travel times necessary for delivery. Also, think about seasonality and how the rainy reason will affect the distribution final mile solutions. Not all roads are accessible during rainy seasons and your mode of transport, e.g. four wheel drive, could be affected by the weather. The road infrastructure and seasonality can also impact your network design, e.g. making routes.
Service delivery point growth In a range of African markets there are aggressive plans to expand and increase the footprint for health centers. It is essential to comprehend what impact this will affect the pipelines or supply chains.
Distribution centres (DCs) and cross docking Cross docking – In Africa Distribution distances tend to be large and DCs limited. Driver per diems can increase costs and reduce truck utilization. Assess the need for more DCs and what role cross docking can play in improving distribution processes and reducing cost.
Demand planning – Tanzania has shifted from the push system (demand that is determined at the central level) to a pull system (demand set at an individual health center level). Health workers at health facilities are responsible for the submission of demand requirements (or R&R forms). The most frequent issues are delays in filling out forms and the lack of capacity or capacity to complete forms. It is crucial to find and identify the bottlenecks. Find out what you can do to reduce the burden, e.g. limit the pull to certain Stock Keeping Units, and reduce the load on health professionals, e.g. introduce regional demand coordinators.
Ordering cycle Examine the ordering period (or the frequency) along with order groupings, in the event of any. Examine unplanned orders and the volume per drop for every segment, e.g. health facilities versus dispensaries.
Scheduling Ad hoc deliveries should be evaluated especially when they are at the “last mile” level. Ensure that documented scheduling is in place.
The delivery process- Determine how long in average the delivery process takes (time) and review the delivery guidelines in writing. For example, in Tanzania all items delivered to villages must be inspected through members of the Village Health Committee. It’s a great system to ensure checks and balances but it is also a risk to cause delays due to committee members being unavailable.
Make sure to use the correct vehicles – The Landcruiser is widely used but it is not always the ideal vehicle for the task. A number of African countries have a poor infrastructure, but Landcruisers that have high capital costs are not required in all instances. Read my previous article regarding this issue.
Distribution incentives Review how rewarding employees could improve efficiency. Incentives could focus on the speed of turning around trucks or loading, as well as dispatching.
The use of 3rd party distributors 3rd party distributors (3PLs) can play an important part in distribution. Local operators enable you to tap into a lower cost structure, as well as offer greater flexibility.
Fourth fourth party logistics (4PL) (also known as transportation agents) – A 4PL is defined as an organization that assembles resources, capabilities and technology from its own organization and that of other organizations to create supply chain solutions. In Africa health facilities are known to be limited in capacity and capability to identify and manage 3rd party distributors. 4PLs or agents have the potential to play a significant part in this and reduce the workload for health workers. Local operators or 4PLs could be much better position to negotiate better rates for transport and to manage their schedules.
The best courier service will aid in the growth of your business and aid in keeping customers. We all know what it is to get the trust of a client, and then work to keep them. When we invest in our business to increase our market share, we frequently neglect one aspect of our customer’s experience which is the delivery.
Many businesses have online aspects of their service to allow clients to make bookings and to pay for their goods. The next step is fulfillment of that order and then the delivery of it.
Often the fulfillment aspect is done in house and the delivery is outsourced to the mail service a parcel courier or a next day delivery courier. A customer rarely complains about their purchases being delivered to them by a same-day courier. However, customers frequently complain about a delivery from the parcel courier.
Since businesses are focused solely on the cost of transport They fail to take into account the impact that happens when they are trying to cut costs. In the end, the customer moves to another place.
Recently, I surveyed businesspeople on Twitter, 77% indicated that their most annoying thing was not being in for the delivery of a parcel and having to travel out of town to collect the parcel.
This is how it works.
A customer finds your business,
You can make your order online.
You will be able to send the items
When they get home, they find they’ve missed a delivery
Then, they travel 20 miles to take the parcel.
They drive 20 miles back to their home.
They’re happy with the package, but it does not quite cover the way they feel about having to get to pick up the package. The positive experience of buying has been tinged through the process of delivery.
The postal service can be effective in this way, and at the least in the above scenario they do not have to travel away from the city to pick up their package, they can visit the local sorting station. The drawback for the customer taking delivery of the package is that they are limited to office times, or to the time of operation of the parcel courier.
The cost of winning customers is the largest component of the marketing budget. If you choose the right courier service, you will be able to keep and grow your company. Make sure you do an investigation, and it will give your company huge returns, and keep your customers faithful.