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Insane But True Things About Email Marketing

As an Internet Marketer involved in the [how to make money online] niche market you want to have an effective email marketing campaign and know whether or not the email generates immediate sales or moves people closer to a purchase decision GoDaddy email login. In short, your email should invite a call to action and decision-making process for your prospects. Actions in emails usually involve clicking on links, which may include text links, images, buttons, and other graphics.

Email links come in two varieties, external web links and internal navigation links. External links open up a browser window so the person who clicks on the link is directed to a webpage. Internal links navigate to another area of a website.

You can create links to files stored on a server and links can open up the email program installed on your subscriber’s computer. A mobile device can interpret a phone number or an address as a link. Phone numbers in the text of your email dial the phone number when touched and addresses can automatically link to an online map or a map application. There is no need to program these types of links. Mobile devices can detect them automatically. Internal links, also known as anchor links, point to content within the email.

The use internal links to help the person reading your emails to skip to content below the screen from the top of the email and to skip back to the top of the email from the bottom. You can also use groups of internal links like a Table of Contents to list the articles or sections of your email and allow someone to quickly jump to that section of your email without scrolling. When creating text links, never use the phrase Click Here as the link. Instead use an action word or a phrase as the link ie, a link to add an item to an online shopping cart should say Buy this item, not “To buy this item click here”.

The more descriptive you make your text links, the better chance you have of inviting a click. For example, a link that reads More information isn’t as descriptive as a link that reads Download the 50 page catalog. When creating image links, the best practice is to include some text in the image inviting the click and explaining what the image link points to. Some images are intuitive as links so text isn’t necessary. Examples include pictures of products that link to more information about the product, company logos pointing to the homepage of a website, audio icons such as a Play button that looks like a speaker, or screenshots of videos pointing to a streaming video file.

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