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Weblogging: an Extra Internet Dimension or Just Attracting Attention?

A weblog contains messages and reactions on these messages, all arranged chronologically. In many cases there is a calendar so one can look for older messages. Further you will find a list with links to other weblogs (the blogroll). A list with referrers, links from other sites to this weblog, may also be included.

Most blogs are updated very frequently, daily or even several times a day Sherry Dyson. And as they are often linked to other blogs, remarkable events and news can spread very rapidly – much faster than with the conventional media.

The majority of weblogs are “lifelogs” or personal diaries, maintained by one person and not very frequently visited by others. To the blogger the lack of visits often doesn’t matter. Writing is a nice hobby and it’s fun to publish your very own content on the web. Writing down your own thoughts and ideas also gives you a better insight into your interests.
For writers, journalists, celebrities and anyone who has already raised the attention of an audience, weblogs are a cheap and fast way to reach their public.

There are also weblogs that deal with a specific subject such as Formula 1, cats , political events ore whatever. Relevant news items are often included. And there are of course weblogs based entirely on news items. The Dutch newsweblog Geenstijl.nl is a good example of this category. In business the popularity of weblogs is growing too. Companies can present themselves or their employes or they can sponsor a weblog.
Most weblogs contain only text but there are also photoblogs and blogs that are based on audio and video. Relatively new is the moblog, a blog that is updated with a mobile phone.

What is RSS? RSS stands for more than one thing. Usually, RSS stands for “really simply syndication,” but it can also mean “rich site summary,” or “RDF site summary” — RDF standing for “resource description framework.” That answers the question of what is RSS, but what can it do?

What is RSS in the context of really simple syndication? It is a tool that allows sites to give a quick summary of important links and descriptions in XML format. This essentially allows them to syndicate their content by allowing other blog owners and webmasters to use this summary as part of a list of summaries on a specific topic.

Blogmasters and webmasters collect these various summaries with something called a feed aggregator or a feed reader. Rather than asking “what is RSS?” this tool will ask “where is RSS” — and then find it. An aggregator finds RSS feeds to aggregate from selected large sites – such as Yahoo and MSN – and selected smaller sites, such as hand-picked personal blogs and news sites.

The blogmasters and webmasters then take the script generated from the aggregator and insert it into their blogs. This then creates an RSS feed that automatically pulls news items and blog posts whenever they appear. Whenever the blog or site page is refreshed, it will display the latest items.

This is good for two reasons. If you use your own RSS feed, you can get your content syndicated across the Internet without actually paying to submit dozens of press releases and contact dozens of blog owners and webmasters.

Additionally, using RSS feeds is good if you own a blog and want to add fresh content. This will allow you to constantly put new content links and summaries on your blog without spending the time to hunt around for related information. All you will have to do is select a feed aggregator and select a potential feeds from a list of news sites and authority blogs. Additionally, you will be able to input your own selections, allowing you to create custom feeds.

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