Marketing Your Catering Business – Using Social Media to Connect With Current and Potential Customer
Social Media is the new “Word of Mouth” marketing, specifically as it relates to the online space. The Internet, as everything else, evolves. People are the driving force of this change. Homepages and Email were the beginning stages of the internet, then businesses came in joined the space, then message boards, then picture and video sharing. Eventually that was not enough for the population. Social Media really started coming in full bloom when Internet visitors became engaged in the online content. YouTube opened up videos to commenting, websites allowed you to vote on content, and eventually sites based solely on connecting and communication exploded. As a caterer, you want to join this conversation on two playing fields: Locally and Nationally. Locally, you want to use social media to spread the word about you and your catering company. Nationally, you want to know what other caterers are doing. On both accounts, you can use social media to find out exactly what your clients are looking for in a catering service. You can do this by easily inserting yourself into the online conversation. An important thing to remember is online, everybody is fair game – you can learn and communicate all at the same time – social media creates and open door policy of learning.
As a caterer there are great things you can do in the realm of social media. Facebook, Twitter, Blogs, Online Communities, and even YouTube are social media tools that you can use to market your business.
Facebook started out as a social networking site strictly for college students. As always, the online world changed the way people looked at Facebook. Facebook has grown substantially for all types of businesses. Whether you’re a musician, artist, non-profit, or catering company Facebook is for you. With your Facebook account you catering hong kong can join groups on catering so you can learn what other caterers are doing nationwide. You should also start your own group or “fan page”. Then, all of your Facebook friends and clients can join your Facebook fan page and you can show off to all potential clients all of the people you’ve done business with in the past. Think of a Facebook fan page as an instant testimonial section for your catering business. The best part? Your clients can post messages on your Facebook wall that describe how much they “loved all the dishes at their wedding” or how “ABC Catering made my event so special because I didn’t have to worry about anything!” You can post pictures of your events, the happy smiles of your clients, the delicious food and the preparations you made to each unique event. It’s a perfect place to show off your talents because a Facebook fan page is casual and allows you to connect with your current and potential customers.
Twitter is a social media tool that simply asks, “What are you doing?” It allows you to answer that question and follow people that interest you who are also answering this same question. By keeping up with their day-to-day, you learn more about them and vice-versa. As a caterer you can really use Twitter to get involved in the discussions and choices people make when selecting a caterer.