SEO Training Course: Details on What to Look for, How Much It Costs, How Long It Lasts and More
Search engine optimization (SEO) is a mega-hot, high-paying field right now. Just a decade ago, practically no one but techies even uttered the phrase regularly. Now, it’s a common part of internet marketing language. Job opportunities in SEO have grown significantly, which means the need for SEO training is growing by leaps and bounds.
The Growth of Jobs in SEO
Just how much is the job growth in this sector? A 2012 study by Shareaholic revealed that:
Professionals with ‘SEO’ in their title or description on Linked-In grew by 112% in 12 months;
Job listings with ‘SEO’ in it increased on job site Indeed by 1900% since 2006; and
Wanted Analytics reported that over 3,800 jobs were advertised online that required SEO skills in March 2012, which is a 24 percent increase compared to March 2011.
So yeah, SEO is hot – and so is SEO training.
What to Look for In an SEO Training Course
Before looking for specifics, the first thing you seo need to know is that search engine optimization is a broad field. So you have to determine what you want an SEO course to cover.
For example, if you want to learn how to write content, you’d look for an SEO copywriting course; if you wanted to learn how to do keyword research, you’d seek a class that covered this; if you wanted to learn how to optimize your site, you’d look for an SEO course that covered things like link structure and meta tags; etc.
How Much Does an SEO Training Course Cost?
What you’ll pay for an SEO course ranges from a few hundred dollars to a few thousand dollars. It’s really like the wild, wild west. It all depends on:
Factors That Affect How Much an SEO Course Costs
(i) What the course covers: As discussed above, there are many elements of search engine optimization. Some courses cover certain elements; others are more skill specific.
(ii) Who’s giving the course: SEO courses are given by everyone from universities to internet marketing firms, to individual industry professionals.
(iii) Online or in person: Many prefer to enroll in an SEO course online. This is because they can usually do it at their leisure. Some courses are held in person. Online SEO courses tend to be cheaper, obviously, because there’s no renting of a room, equipment, travel expenses, etc.
How Long Is an SEO Course?
(iv) Length of the course: Depending on what’s covered, SEO courses can last from a few hours, or span several days or a week or more.
Search Engine Optimization Training: A Worthwhile Investment?
Starting salaries tend to be high, which makes it a smart investment. For example, if you take an SEO copywriting course, you can expect to earn in the mid-40’s just starting out, and up to $90,000 with five or more years experience.
According to a 2012 survey by Robert Half, one of the largest staffing agencies in the world, salaries range from the mid-40s ($45,000) to just over $90,000 per year. The study stated:“Web content writers with five or more years experience can expect a salary range of between $60,500 and $90,750, while those with less than five years experience should receive something in the range of $45,250 and $66,250.”